With a passion for bringing historic homes back to life, Paulette Sopoci has built a thriving online community of over 200,000 followers across TikTok and Instagram. Starting with the restoration of a grand Victorian mansion in Kawartha Lakes, Paulette captivated audiences with a mix of DIY, historic preservation, and relatable charm. Now based in Northumberland County, Paulette continues the journey with her late 1800s workers cottage in Port Hope, sharing the beauty and challenges of glowing up the least charming house on the block.
Paulette’s love for old homes has also led her down a new path: a book collaboration with Sara Walker Howe. Together, they are creating a coffee table book that honours the Victorian mansion’s history, hoping to inspire other old home enthusiasts to do the same for their properties.
In her talk, “From Passion to Platform: Growing an Engaged Following on Social Media”, Paulette will offer insights into how a love for old homes became the foundation for a successful content creation career. Attendees will discover the power of authentic storytelling, strategies for building a loyal audience, and actionable tips for women entrepreneurs looking to grow their own social media platforms. Join Paulette to learn how passion can be transformed into influence, community, and business success.
